Branding
The story a brand shares up front sets the tone for the entire client or consumer experience, so it's important to get it right. But my philosophy takes it one step further. Not only does it need to connect with the outside world, but it needs to fit with a company's internal culture as well. Without that internal connection a brand loses its authenticity and the team behind it loses enthusiasm supporting it.
Role: Creative Lead, Design/Creative Director, Senior Designer, Digital Designer, Copywriter, Project Manager, Animator, Front-End Developer, Creative Consultant
Developing the branding and creating over 450 content assets for the launch of the Westside Provisions District in Atlanta was one of the most challenging and rewarding projects I have worked on. And one of the most successful
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Directing a team of three designer, we developed the new look of Diet Cherry Coke and it's packaging along with branding and marketing materials for the entire Cherry Coke product line.
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As a specialist in using nostalgia for product branding, I was brought on as part of the team to help OshKosh B'gosh reconnect with its 125 year history of producing high-quality denim and clothing for children.
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Look, up in the sky!. It's a bird, it's a plane, it's a style guide! As part of a rebranding of Superman in the early 2000s, I was was hired by DC Comics in-house marketing creative team to develop a high-end printed style guide and products for DC Comics.
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From branding, to packaging, to web development, for over 10 years I worked as contract senior designer for Adult Swim as it went from a quirky late-night cable network to one of the the top networks for young adults.
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As a historical design style expert and having the ability to use these styles in modern branding, Turner Classic Movies hired my studio to work closely with their internal marketing department launch their first marketing campaigns. The relationship continued for ten years and produced some of the work I am the proud of.
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From branding, to packaging, to web development, for over 10 years I worked as contract senior designer for Cartoon Network and Adult Swim. I eventually became their email design and DVD packaging specialist.
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I was chosen over two other agencies to be the first outside company to develop creative for Atlanta Jewish Film Festival's yearly marketing campaigns and the organization's overall branding.
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It's great to work with companies that value design. And with the Atlanta specialty food and restaurant markets being highly competitive your brand needs to professional and stand out, otherwise you're toast.
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