Case Study
Challenge: Before the pandemic lockdown in 2020, Camp Flix grew by approximately 15%-20% per year. In fact, in 2020, before the college campuses that host Camp Flix shut down, we sold out in a record time.
After pivoting to an online version of the camp for two years, our enrollment decreased significantly. In the past, our primary source for growth was referrals and email marketing. Still, we needed a way to quickly boost attendance back to pre-pandemic levels to become profitable again.
Outcome: The two years that the camp was held online dramatically reduced referrals, our prime growth source. For 2022, we shifted to a strategic and structured social media campaign to rebuild attendance. The campaign helped increase mailing list sign-ups on our website by 100% and boosted camp attendance to near pre-pandemic levels.
Role: Strategist, Creative Director, Senior Designer, Copywriter, Web Developer, Animation
Camp Flix is a summer camp based in the Southeast where kids 10-17 create a short film and poster in one week. The final film is featured in a Hollywood-style premiere on Friday night, the last day of the camp.
In 2017 Camp Flix hired me to redesign their website. The version they were using was five years old and was both visually and technically out of date.
The 2020 pandemic lockdown hit us hard. When we learned we could not have camps in person, we quickly pivoted and moved camps online. It worked, but being an interactive group experience, it wasnt the best fit.
By the second year, the novelty of online sessions wore off, and we saw a decrease in attendance. Though we still broke even, we kept our fingers crossed that the next year would be back in person.
2023 has brought us new challenges. We had to move one camp session to the Atlanta suburbs due to the usual camp location not being available. We are using locally targeted social media campaigns on Facebook and Instagram to reach new audiences near the new site.
We are also looking at ways to expand the camp into having more programs and events throughout the year. One of our first efforts was having an online film festival called "Holiday Horrors" during the 2022 winter break.
