Case Study
The Rosenbach Library & Museum in Philadelphia found my work on my independent type foundry Paper Moon Graphic Supply (www.papermoonsupply.com). They saw posters I created using the "Spook Show" font I designed and loved them.
The Rosenbach collection includes Bram Stoker’s original notes for “Dracula.” To celebrate the 125th anniversary of the novel's publishing, The Rosenbach put together “Dracuthon,” an overnight reading of Bram Stoker’s classic gothic novel. They wanted me to use the poster design they loved on my Paper Moon Graphic Supply website as a starting point for the branding of their event.
Roles: Creative Direction, Illustration, Type Design
The inspiration for creating the "Dracuthon" event design arose from the style of 1940s and 1950s "Spook Show" posters. These were traveling, late-night movies featuring a live host and live entertainment that performed before the show and during intermission. The films were low-budget horror movies, but the main reason to attend was for the live entertainment.
My creative process usually begins with mood boards and sketches to establish a creative direction.
The final art chosen by The Rosenbach marketing team was developed into a poster design. A simple type-treatment was created for use in email tags and other small spaces.
When developing a brand or design, I often find that the exact font I envision for the project does not exist. That's where I rely on my typography and hand-lettering skills.
Working with the marketing team at The Rosenbach, we developed a small marketing campaign for the event that included posters, social media, banner ads, and direct mail to museum members.
An event as cool as this deserves cool merch. And thats what we have here.
